Lesson- 1 Advertising . Work with a partner and discuss the following questions:
1. What makes a good commercial?
2. What are some of the best TV commercials you canremember? Why do you like them?
3. What are some of the worst ads you can remember?
4. When is an ad effective?
5. Is a commercial that you like effective even if you don't remember what it is advertising?
6. How influenced are you by advertising?
7.Do you watch the TV commercials during the TV programs breaks or do you switch channels? Why do you do it?
8. Check the items of features that you think make commercials effective:
( ) Beautiful people
( ) Music
( ) Humor
( ) Real comments made by consumers
( ) Slogans
( ) Famous people
( ) Scientific facts about the product
( ) Animals
( ) Sad stories
( ) Happy families
( ) Ugly people
II. In pairs, decide if you agree or disagree with these statements and why.
1. Advertising must be to be relevant to the consumer’s needs, wants, and values.
2. It should capture your the consumer's attention. It is getting harder and harder to get a consumer’s attention these days.
3. Consumer’s might not listen advertisements, so you need to try and find a unique way of getting them to pay attention.
4. Advertising should be truthful.
5. The advertisement won't work if it is untruthful. The consumer will have a negative view of the company.
Advertising listening